The Story (Until Now)

Mad Science Digital (MSD) was founded in Stockholm on March 3rd, 2013. The founder Jerry Silfwer had just moved on from his role as COO and Country Manager for the New York-based social media intelligence agency, Whispr Group.

Instead of recruiting for an agency, Jerry just kept working as a an independent PR adviser. After two years, he accepted the fact that his passion was working directly with clients rather than being entrepreneurial himself. To bookmark this insight, MSD switched its name to Spin Factory in 2015.

In 2016, Cision Scandinavia named Jerry Sweden's most influential PR professional online. Mostly for his work with list building and inbound communications.

In 2018-19, Jerry went on paternal leave and subsequently moved office from central Stockholm to his home office in Hammarby Sjöstad. Creatively inspired, he also learned photography, videography, Final Cut Pro, Apple Motion, OBS Studio, Adobe Photoshop, and Adobe Lightroom.

During the Covid-19 pandemic, physical workshop- and seminar opportunities ceased, but was replaced with virtual work. The office in Hammarby Sjöstad was transformed into a professional home studio.

In 2020, Jerry also entered into a part-time role as CEO for the research company KIX Index with a scientific method to measure communication maturity within organisations.

In the wake of the pandemic, having worked closely with leading academic scholars, and with a home studio on hand, Jerry founded Spin Academy in 2022.

On March 3rd, 2023, Spin Factory celebrated 10 years of being in business.

Today, Jerry directly assists various clients in conquering the online- and social media universe. Part-time, he also leads the pioneering work of measuring the communication maturity of a growing numer of organisations.

To learn more about Jerry Silfwer, make sure to connect on LinkedIn, subscribe to the newsletter Spin Control, and check out his blog Doctor Spin.